Behind the brand

Kelly earned both her Bachelor's and Master's degrees at Tarleton State University in Stephenville, Texas, where she honed her passion for agriculture, design, and marketing. Originally from the small town of Florence, Texas, Kelly grew up on her family’s ranch, where she developed a deep love for rural life. Raised around horses and Beefmaster cattle, she learned the value of hard work, responsibility, and the importance of community.

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Her ranch upbringing shaped her appreciation for the agricultural industry, which she blends with her creativity in her professional pursuits. Kelly's background has instilled in her a strong sense of commitment to supporting agricultural businesses through innovative marketing and design strategies, and she remains connected to her roots by continuing to be involved in the equine and cattle communities.